What Your Author Website is Likely Missing

Staci Troilo’s post on Story Empire today speaks to authors about a critical marketing tool – the Media Kit. Please read on…

Story Empire

BlogHi, SEers. Forgive me for being a hypocrite, but today’s post is going to be a do-as-I-say-and-not-as-I-do post. Remember, I used to work in corporate communications, so I know marketing strategies. (That doesn’t mean I use them myself; it just means I know them.)

Okay… Unless you literally just decided to become an author today, you almost definitely have an author website. Hopefully you’ve included the basics:

  • landing page to advertise news and collect email addresses
  • blog to share content, generate interest, and remain fresh in the minds of your fans
  • book pages so your work is well-defined and easy to find
  • about page to introduce yourself to new visitors
  • social media links so people can find you elsewhere online
  • contact page so your readers can reach you
  • platform-wide cohesion and pleasing design

Many authors stop there. Okay, let’s be honest—many readers fall short in some/most/all of those categories.

  • Their…

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Feel It With Your Heart!

“The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart.”

 ~ Helen Keller

 

I often think that, in our heavily commercialized civilization, we often miss out on the most important things in life. Helen Keller could neither see nor hear, and yet, she is a fountain of wisdom! Continue reading “Feel It With Your Heart!”

John Fioravanti: HELP FOR INDIE AUTHORS!

head shot of John Fioravanti

As an Indie author, do you feel alone? Are you unsure about how to get your manuscript ready for publication? Are you undecided as to which distribution company to commit to? Do you feel intimidated by the prospect of marketing your new book? If you answered yes to any or all of these questions, you are in good company! Continue reading “John Fioravanti: HELP FOR INDIE AUTHORS!”

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